How can I sell more? Is a question I’m sure you’ve asked yourself regularly as an ecommerce entrepreneur.
One guaranteed way is to penetrate new markets by selling internationally. To do this, you need to ‘speak’ to your customer, and we mean this in the literal sense.
As an ecommerce retailer doing business online, the concept of translating your website should be a no-brainer.
Making your website multilingual can break the language barrier, create more value and ease the buying experience for your potential new customer.
But often language is underestimated as a key selling factor for online businesses.
- I have disabled spotify from aces sing my Facebook and posting songs to fb through Facebook settings, I've also unin stalled my Facebook apps on my android tablet including all third party fb apps. When I log into spotify I automatically get a pop up suggesting that I post songs via Facebook I decline and automatically the pop up re appears.
- Many apps, by default, tend to prevent you doing things when not on WiFi (regardless of download speed), e.g. Background downloads, background uploads, high quality streaming etc. I was wondering if the Auto quality setting is Spotify also follows this kind of pattern.
- Angela Lang/CNET. Spotify is the pioneer in the music-streaming space arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist,.
The Chrome extension also allows the item to be edited such as the title, description, variants, pricing etc. Edit Description and Images. 1.Edit product description, item specifics and variant images easily and easily rewrite product descriptions. Automate Pricing. 1.Use pricing rules to set product price by updating pricing action.
However, according to the study ‘can’t read, won’t buy’ – 55% of people prefer to purchase in their own language and 60% of people rarely or never buy on English-only websites.
So, whatever you’re selling online, you’d be cheating yourself out of a major market opportunity by not aiming to sell abroad.
Why sell internationally?
For one, the international cross-border ecommerce market is estimated to surpass the €881 billion ($994 billion USD) mark in 2020, showcasing an impressive growth within just the last 5 years.
(Source: Invesp)
One of the key reasons businesses start selling internationally is to increase the number of potential clients they can sell to. This also helps open up new revenue sources, so you’re not just relying on one market.
If you’re selling in another country, there’s also a chance there might be less competition too. For example, you might be competing in a crowded market within your home country, but there could be plenty of growth outside of that.
And, there’s also the positive point that your products will have a longer lifespan. Say you sell coats, sales will naturally dip at certain points of the year in certain markets, but your product will be a necessity in other countries.
Creating a multilingual Shopify store
If you’re looking to expand into different markets, you’ll naturally be looking to translate your Shopify store into more than one language.
And, to do this, you wouldn’t want to have to create several different websites, which would be both time-consuming in terms of website management, and more to the point, expensive.
Luckily for Shopify users, there are a number of different multilingual translation apps (all with varying levels of sophistication) that can integrate with your store to make displaying and translating different languages and currencies smoother and simpler.
Let’s take a look at three translation solutions to help you start selling internationally.
1. Weglot
TheWeglot Shopify translation app gives you a reliable and easy way to automatically display and translate your store in just 5 minutes (available on the official Shopify App Store here).
Weglot allows you to customize and manage the translations of all of your Shopify content – including everything you’ve created using other Shopify apps.
During the simple setup process, you’ll just need to enter your email to connect your Shopify site to the Weglot platform. After that, you’ll be asked to enter the language your store is currently in, and the language(s) you’d like to translate it to.
Then use Weglot’s simplified interface to manage and edit any of your translations, or order additional professional translations if required.
Other notable features include:
- Multilingual SEO optimized with translated metadata, dedicated URLs and Hreflang tags automatically implemented
- Language auto redirection, to display the page in the visitor’s language automatically
- Customizable language switcher button
- Dedicated support service
The translation process also extends to checkout and email translations – including seamless invoicing integration to send documents in the customer’s language.
Pricing: Starting from €9.90 month for 1 language and 10,000 words. Free version available for 1 language and 2,000 words.
2. GTranslate
GTranslateleverages Google Translate and Bing’s automatic translation services to translate and display your Shopify site into more than 100 different languages.
The app’s full capabilities are only available by purchasing the Pro version. Note, editing translations and multilingual SEO options are not part of the free plan.
Once you’ve upgraded to the paid version you’ll have access to a dashboard where you can manually edit all your automatic translations and track your translation traffic.
If you require more advanced customization of your language switcher you’ll need the help of the GTranslate team or some code experience.
Pricing: €5.99 a month for unlimited words and 1 language. Free version available but with limited capabilities.
3. Langify
Langify is a translation app that displays your translated content on your Shopify store – without the need for multiple sites per language. It does not, however, automatically translate your website content like Weglot and GTranslate.
The app manages only pre-translated content, so you will need to provide your translations yourself. Therefore, the set-up process may be time-consuming for the average user.
Notable features include automatic language detection – customers will be automatically redirected to their preferred language, and, a new domain for each language, with Hreflang tags and translated metadata.
However, with Langify, not all of the checkout process can be fully translated. The product name and customer payment info will remain in the original language, including any notifications.
Pricing: $17.50 a month.
4. LangShop
Do you need a multilingual Shopify store in a few clicks? Try Translate&Currency – LangShop! The LangShop application was created to simplify the process of Shopify store translation and localization.
LangShop allows translating 100% of your content including checkout, emails, notifications, static and dynamic text, third-party apps content, etc. You need just to select languages for the translation, choose categories you want to make multilingual, and launch the translation.
The app supports 241 languages and dialects. It also provides various types of translation. There you will find Auto, Manual, Pro, and Agency translation opportunities.
Additional features:
- 80+ currencies are available for LangShop users.
- Customizable currency and language selectors.
- SEO features: translation of metadata, SEO title and description. Dedicated URL for every translated language and Hreflang tags.
- Auto-redirect of the customers to their local language at the first visit.
Simple installation and setup, user-friendly interface, multiple translations and localization features, 24/7 professional support – here everything is for your convenience!
Pricing: $34 month for ALL features! There are no limits for translated characters, words, and pageviews. No matter how much content you have. LangShop will translate all for one price. The free version is available for 14 days.
Which Shopify translation app is right for your business?
There are a number of considerations to take when deciding which translation app is best for your Shopify store. Often people can be swayed by price and in the long run, end up with more problems than solutions.
It’s important to choose a translation app that can scale and grow with your store and actually translates all the content from the product pages to the checkout process, to give your customers a seamless buying experience.
Other areas of consideration include:
- Supported Languages
Most plugins advertise support for dozens of languages, which is impressive, but this doesn’t tell you which exact languages are supported. Always check the app’s website to confirm the languages you need are actually available.
This includes any languages you might want in the future.
- Machine vs Human Translations
With Shopify translation apps, there are two primary methods of translation available – machine translation and human translation, or in some cases, just the ability to display your translated content.
- Ease of Use
If you’re not a developer and you’re tasked with translating your own website, then you’ll want a translation app that’s intuitive and easy to use, and doesn’t require any extra coding.
No one wants to have to deal with code or translation packages when translating your site, so find a plugin that’s going to make the process a breeze.
- Design and Customization
How does the plugin affect the design of your site – does the translation app let you customize how your language switcher looks on the front-end of your site?
- SEO
Check that the Shopify translation app you’re thinking about using follows Google SEO best practices.
Translated content on your Shopify store, together with translated meta titles, and meta descriptions, enable you to target a broader range of keywords. This boosts your chance of being ranked in SERPs for Google, as well as other search engines more popular in other countries.
- Updates and Support
Setting up translations for the first time might seem like a minefield, so it’s important to consider whether you might need access to set-up guides, documentation and/or premium support.
Free plugins generally don’t provide support, so you’ll have to check support forums.
Test and make your own opinion – use the Weglot 10-day free trial period to check if it fits your needs.
Just admit it, you like singing along out loud when nobody’s home. But loading up a web page for the lyrics just doesn't give that Karaoke experience.
If you want to bring up the lyrics for songs as you play them on Spotify, here’s how to do it on the desktop, Android, iOS, and even on a TV.
Intro to Musixmatch
Spotify’s partnership with Musixmatch ended a few years ago. However, the Musixmatch app, available on all devices, will still detect your Spotify music and display its lyrics.
Musixmatch has lyrics for over 6 million songs, so they're often even available for lesser-known artists. If they don't show up, you can always add your own lyrics and timings to the songs for everybody else to use. There are even translations in multiple languages if you don't want to sing in English.
The business sources all its lyrics from the community and turns a profit by selling developer toolkits. The desktop app will give you all the features for free as long as you connect a Google or Facebook account.
Unfortunately, the app is still in beta and cuts out occasionally. Despite this, it's the best option. It immediately recognizes Spotify songs as you start them and has tons of functionalities whilst keeping to the clean, flat minimalist interface design of modern operating systems.
Musixmatch tracks the Spotify app to see what you're listening to, even if it's on mute.
On phones, the app listens to the music through the device’s microphone, then displays the appropriate lyrics. Since this method is slightly unstable, we'll introduce an alternative afterward.
Musixmatch on Windows
If you’re on Windows 10, you can download the Musixmatch app from the Windows store.
Once installed, open up the Windows 10 menu and select Musixmatch. You can also create a desktop shortcut by dragging this icon on to your desktop.
Read On:How to Hide or Disable Spotify Updates on FacebookSpotify App Download For Pc
Musixmatch on a Mac
The Mac download link is hidden on the website. You’ll find it in small text (Mac icon) on the Musixmatch download page.
The Mac version works the same way as the Windows one does.
Musixmatch on Android
If you’re not a huge fan of Genius lyrics, you can use the Musixmatch app, which is available for free on the Google Play store.
Once you get it listening to your microphone, you can use the pop-up to keep Spotify open on one half of the screen.
Musixmatch on iOS
Genius lyrics has a limited database of lyrics, so you might like the Musixmatch app on the iTunes Store better.
Once you have your song playing, you can actually set the app to let you read the lyrics on your lock screen. Otherwise, however, you'll be stuck in the app.
Bonus: Display Lyrics on Desktop While Playing on Phone
One unique feature of Musixmatch is that it allows you to play the music on your phone and display the lyrics on a laptop or a desktop.
To set this up, open Spotify on both the devices, then play a song on your phone. When prompted, select Listen on this phone. Musixmatch will still display the lyrics even without it playing on your computer.
Also Read:This Website Helps You Discover Forgotten Spotify MusicSmartphone Alternative - SoundHound
SoundHound is an official partner of Spotify. If you have Spotify premium, you can play songs through their app and it'll display the lyrics at the same time.
It’s unfortunate that you have to keep the app open to see the lyrics but it’s much more reliable than Musixmatch.
Watch out though! SoundHound uses the Google Play lyrics service, which provides the words for nowhere near as many songs. Without the community, you'll only be able to see lyrics from well-known artists.
You can find the SoundHound app for free on the iTunes App Store and the Play Store.Intro to Genius Lyrics
Spotify has a small partnership with Genius to bring some lyrics to the mobile app. It's available even without Spotify premium.
Genius lyrics is only available for a fairly small selection of popular songs and playlists but all those are of the highest quality. They're certain to be correct and you'll be shown some fun facts about each song before it starts.
How to View Genius Lyrics on a Phone
On either iOS, Android or even Windows phones, you can view the lyrics for supported songs by tapping on the Now playing bar. Keep in mind that only a small selection of songs have Genius lyrics available at the moment.
Also See:How to Get Equaliser in Spotify for Windows, Android, and iOSBonus: Genius Lyrics on a TV
You can also use Chromecast to put up your lyrics on a TV. All you need to do is connect Spotify to Chromecast and they’ll pop up on your TV. Cool, right?
Time to Boog!
Did these steps work for you? If not, let us know in comments down below.
Spotify App For Windows 10
If they did, sing and dance away!
The above article may contain affiliate links which help support Guiding Tech. However, it does not affect our editorial integrity. The content remains unbiased and authentic.Read NextThis Website Helps You Discover Forgotten Spotify MusicAlso See#Chromecast #lyrics
Did You Know
You can switch manually to the tablet mode in Windows 10.